Haier Drives Major Basket Uplift with Gift with Purchase Strategy
Haier, a premium home appliances brand, saw a 177.89% increase in basket completion after they introduced a gift with purchase widget.
Objectives
Haier aimed to increase direct-to-site sales and reduce dependence on third-party retailers by offering customers free gifts at the checkout.
Specifically, the brand focused on three key objectives:
- First, improve basket completion rate.
- Second, increase average order value.
- Finally, offer customers exclusive gifts along with their purchase.
Approach
Seamlessly integrated through Tyviso’s Shopify app, the implementation was as simple as a single click. Moreover, the widget design was fully aligned with Haier’s website for a consistent user experience.
In addition, partner selection was tailored to Haier’s audience – individuals who are passionate about enhancing their home environment and are willing to invest in high-quality kitchen appliances. To meet these preferences, brands like Care + Protect were selected, offering incentives such as a free laundry pods with free delivery.
Results
Just one month after launching, Haier has seen excellent results. Customers who chose to check out with the offers have:
- 177.89% higher basket completion rate
- 18.75% higher average order value
- 5.34% widget CTR
As a result, after demonstrating the value of the gift with purchase element, Haier is looking to expand their partnership with Tyviso and further enhance the effectiveness of the widget.
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